Gene & Gabe
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Toronto, Ontario
About Us – The Story of WonderStrike
A Legacy of Innovation & Passion for Fishing
WonderStrike isn’t just a fishing rod—it’s the culmination of a family’s dedication to innovation, quality, and the love of fishing.
In the early 2000s, Igor Rozenberg invented the original Wonder Rod, a unique design that changed the way anglers approached ice fishing. With its game-changing features, it quickly gained popularity, selling tens of thousands of units. However, due to unforeseen health challenges, Igor was unable to continue the business, and the Wonder Rod became a piece of ice fishing history.
Now, years later, his children—Gene and Gabe Rozenberg—have come together to revive their father’s dream. With a fresh perspective and modern improvements, they’ve reimagined the Wonder Rod into something even better: the WonderStrike.
