Founded in 2022 in Dunnville, Ontario, Reel Aggression was born from one angler’s frustration with the lack of quality bucktails in the sizes and colours he needed. What began as a DIY solution quickly grew into a sought-after brand as his custom-made inline bucktails gained traction among local Pike and Musky anglers.

Every lure is handmade in Ontario using Canadian-sourced feathers and deer tails dried without formaldehyde. Built for durability and performance, each bait features 10 metres of epoxy-sealed thread, 0.062 stainless steel wire, 200lb split rings, thick 0.020 blades, and a mix of brass or stainless beads. Premium BKK hooks offer wide gaps, short shanks, and solid hooksets.

Reel Aggression’s signature design allows for easy hook replacement—protecting fish without sacrificing longevity. With a touch of family creativity and a commitment to Canadian craftsmanship, these lures are built to outlast and outperform.