Rare Lures
Crafted with Heart, Cast with Purpose
Founded in 2025 by Abbey Greenfield, RARE Lures is a family-run business built on a shared love of fishing and a commitment to quality craftsmanship. Abbey and her husband, Russell, hand-tie each custom rig with care and precision, creating tackle that enhances every angler’s time on the water.
From ice fishing to weekend casting, RARE Lures designs products that perform in real-world conditions. Every detail reflects years of experience and a deep understanding of what makes a great fishing trip even better.
The name RARE honours the Greenfield family — Russell, Abbey, son Russell, and daughter Estelle. More than a brand, it’s a reflection of family pride and passion, with every rig carrying a piece of their story.
